Get to Know About Internet Marketing

Get to Know About Internet Marketing

12

December

Get to Know About Internet Marketing

Technology

Internet marketing is also known as digital marketing, online marketing, web marketing, search marketing and e marketing and is referred to the marketing of products or services on internet. Internet marketing is a broad concept because it is not refrained to marketing through internet but also include marketing through email and wireless media. Internet marketing comes with a combination of technical and creative concept of internet like design, development, advertisement and sales. The greatest advantage which internet marketing provides to a business is the global exposure at a very minimal cost in compare to offline marketing.

 

Objectives of Internet Marketing

 

Internet marketing is adopted by any company or business to fulfil any or all of the following objectives:

 

·      

Sharing information about the product and service offered by a company to its customers.

·      

Market and competition research for the company.

·      

Selling products or services of a particular company.

 

Internet Marketing Tools

 

Following are the tools, components or ways through which a company can do internet marketing:

 

·      

Email marketing

– Email marketing is a process through which the information about the product or service of a particular company is sent through email to the customers. This method is one of the ways to reach prospective customers or to retain the existing customers. The email addresses of the prospective customers can be purchased through various digital data providing companies working in the market. Email marketing is a cheap and affordable alternative of direct mails.

·      

Creating an online store aka Website

– The Company creates the website on which they display their products and services in the form of pictures and videos and provide information with the help of content.  The websites may also be created with an ability to capture a lead and is one of the remarkable ways to get new customers. The websites can be created in any form whether they can be a full fledge ecommerce store wherein they can buy products online or can be a information sharing website.

·      

Search Engine optimization

– These days search engine like google is used by online users to find out relevant website thus the role of search engine optimisation is to bring the website top on the result pages which are displayed when a user type relevant keywords in search engine.

·      

Search Engine marketing

– Search engine marketing is a process through which the banners of the website is displayed in the right hand side of search result pages of search engine. These banners work on pay per click model. These banners can also be displayed on other websites. Search engine marketing is considered one of the most effective ways to get potential customer to the website.

·      

Social Media Marketing

– Just like search engine optimisation and search engine marketing the website can be promoted on social media networks like facebook, twitter etc .But here the rules are different. Social media marketing is usually considered by companies who are looking to create brand image among the potential and existing customers. These days’ social media networks like twitter are used as a way to interact with existing customers and customers too are using these platforms to communicate with companies.

·      

Banner Advertising

– Banner advertising is a way through which a website’s banner is placed on some other website’s page. Banner advertising can be done in many forms; they can be done either through barter system, CPC basis or through buying a specific place in the page for a certain amount of time.

·      

Article Marketing

– In article marketing the company write many articles related to its product and service and publish them in various article submission sites like ezine articles, go articles etc. These articles serve as a way to inform and educate the customers about the respected company’s product and service.

·      

Blog marketing – Blog marketing is similar to article marketing but with two major differences. First blog marketing is done on platforms like wordpress and blogspot and secondly here the readers have option to comment on the topic on which blog is written thus a company can get first hand views about the existing and potential customers.

·      

Affiliate marketing

– Affiliate marketing is a process through which a website’s banner, product or service xml feed or white label solution are given to those websites which do not have product or service of their own. These websites bring sales for the company on behalf of which they are paid commission.

 

Internet marketing is an effective tool for enhanced brand recognition and brand reputation. Mbric Solutions work to help multinational companies and small enterprises across the globe with their brand management and brand recognition needs through various innovative and advanced internet marketing techniques.

Looking for Professional Approach and Quality Services ?